understanding of, and ability to apply, the most important concepts of the module, especially regarding the potential pitfalls of communication media. Review a case study of Twitter in the 10th edition of the course textbook attached in the Module 5 folder. In an integrated essay, analyze the case from the perspective of a business organization, providing support for your analysis by replying to each of the following:

 Explain the advantages and drawbacks for organizations using social media to communicate with various employees, c​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​customers, or the global communities

. Describe how communication barriers surface when using social media versus using traditional media. Outline specific steps managers should take to be sure they communicate effectively when using social media

. Explain rules or policies (if any) business organizations should implement for employees using social media after office hours. Be as specific as possible. 

Discuss the communication barriers a manager might encounter when using social media to create an organizational internship program.