A sample of individuals who represent the target audience for the ad may be asked to evaluate the ads developed by the creative team to measure the effectiveness of the ad. Ad testing is part of the incubation   phase of the creative process.

Imagine you are the managing supervisor for the team tasked with conducting a root cause analysis for a intermittent failure in one of the products your company manufactures. Answer the question posed.

If the team has been working for several hours without being able to identify a reason for the intermittent failures, which action should you take to facilitate their progress?

Suggest the team stop working for a while and instead spend a few hours playing a game with each other.

Remind the team of the testing that will be performed on the product once the problem is identified and solved.

Leave the team alone to do their work without interruption.

Ensure the team that their hard work will be appreciated.