There are 4 questions, please choose 1 of the questions to discuss and answer by doing academic research. the questions are in 2 documents attached (Essay questions for brand management and assisting notes for Brand Management) please discuss both sides of the argument to which ever question you choose to answer. A very strong conclusion is required. all references must be academic references. headings are recommended. explanation and discussing of the academic opinions is also required. please reach out for any more information
