Chapter 1

Answer the below questions. (Paragraph each)

What goals does your firm have – Both short and long-term?

Briefly describe their competitive environment

What resources do they have?

How have they implemented their strategy historically? In the past 3 years?

Chapter 2

Performance – analyze the firm’s performance – compare to 3-4 close industry competitors (pg 40) (1/2


Where do you see their performance going in the next 5 years? (1 paragraph)