Chapter 1
Answer the below questions. (Paragraph each)
What goals does your firm have – Both short and long-term?
Briefly describe their competitive environment
What resources do they have?
How have they implemented their strategy historically? In the past 3 years?
Chapter 2
Performance – analyze the firm’s performance – compare to 3-4 close industry competitors (pg 40) (1/2
page)
Where do you see their performance going in the next 5 years? (1 paragraph)
