As demand becomes more fragmented with a larger number of retailers, how should retailer and manufacturer partnerships evolve? 2022 latest answers

As demand becomes more fragmented with a larger number of retailers, how should retailer and manufacturer partnerships evolve?  2022 latest answers

What strategies are needed to create a seamless purchase and support integration across carts, agents, and devices? How should firms adjust to a digital payment world?  

 Which is the right product mix and pricing in the right channel?