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Aspects of the pitch that must be addressed: Value proposition: Describe the company’s current value proposition in the market. Describe the selected company’s main product or service. Discuss the company’s overall strategic plan. Competitive advantage: Describe the competitive advantage the company will gain by funding the project. Describe how you discovered an opportunity to do something better than your competitors. Determine how the new product or service shifts the value proposition of the company. Risks and opportunities: Establish the risks and growth opportunities of the company. Determine if the new product or service could disrupt the current industry. Identify the risks associated with the development of this new product or service.