Brand Assesment paper

BEFORE the beginning of the assignment due class session, submit, via CANVAS, an assessment of a national,
USA–headquartered company brand. Discuss the brands strengths and weaknesses using the branding
factors you have learned in this course–to–date (class lectures and reading through Chapter 8). Recommend how
you would improve the businesss product promotion and branding. This paper should be 7–10 pages (double–
spaced). Please include a cover/title page andas the last page—a research sources citations page. (Both of
these pages do not count in the page total.) Papers must be in Microsoft Word format (best to save/submit
as PDF format). Ensure your ENROLLED AS name (student ID card name) and your PID are on your
documents.