Brand identity is an outdated concept. Discuss. 2022 latest answers   

 

Introduction: Define brand loyalty. Where does it fit into brand management – why is it important? What does an ‘outdated concept’ mean?

 

  Why do we focus on loyalty? What are the different types of loyalty? What has changed from a brand management perspective which might mean that this is an outdated concept?

 

 Strong conclusion agreeing or disagreeing with the statement. WHY? Summarise main points supporting your point of view