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Branding and Omnichannel Marketing

Use the Wall Street Journal menu link to find a recent article related to branding or omnichannel marketing. Alternatively, your source may be any other business periodical (e.g., Forbes, BusinessWeek, The Economist) with an article that contains relevant information.

Provide a link or reference to the article. Then respond to the prompts below:

  • Briefly summarize the key ideas discussed in the article
  • Do your own experiences as a customer reinforce or challenge the ideas in the article?
  • How do the ideas from this article apply to your company or workplace?
  • Is the challenge of brand alignment across channels covered in this article?
    • If so, describe how it is discussed and explain its relevance
    • If not, should it have been included in the discussion? Why or why not?
  • https://business.adobe.com/glossary/omnichannel-marketing.html?s_cid=7011O000003JxMGQA0&promoid=A325259&mv=search&edtamo=true&ef_id=Cj0KCQjwvb75BRD1ARIsAP6LcqtL-doHvZ7Wf8rEdbqlPH358VC8T5oN-po7ZG_seKn2nU6lXAkPOMUaAlkUEALw_wcB:G:s&s_kwcid=AL!3085!3!432428290937!e!!g!!omnichannel%20marketing!8112827223!82797997134&gclid=Cj0KCQjwvb75BRD1ARIsAP6LcqtL-doHvZ7Wf8rEdbqlPH358VC8T5oN-po7ZG_seKn2nU6lXAkPOMUaAlkUEALw_wcB#q1