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Learning Goal: I’m working on a business question and need the explanation and answer to help me learn.

Summary: Fun and friendly customer service is essential to the success of Southwest Airlines business strategy. Southwest believes it can train new hires on whatever they need to do, but it cannot change employees inherent nature. To support its goals of hiring fun, creative, innovative employees, Southwest Airlines looks for leadership and a sense of humor in the people it hires. The company looks for empathetic people with other-oriented, outgoing personalities who work hard and have fun at the same time.

Real World Challenge: Southwest asks for your advice about how to better hire empathetic employees with creativity and fun-loving characteristics who fit with the companys unique culture. What is your advice to Southwest? What is your plan to attract empathetic candidates? What is your strategy to implement this plan?


  • The assignment should be typed in 11 point font and at least 1 page single spaced or 2 pages double spaced. There is no maximum.
  • Check for spelling and grammar.
  • Citations should be APA style.
  • Support your answer with at least one (1) external source.