A company offers ID theft protection using leads obtained from client banks. Three employees
work 40 hours a week on the leads, at a pay rate of $25 per hour per employee. Each employee
identifies an average of 3,000 potential leads a week from a list of 5,000. An average of 4 percent
actually sign up for the service, paying a one-time fee of $70. Material costs are $1,000 per week,
and overhead costs are $9,000 per week.
Calculate the multifactor productivity for this operation in
fees generated per dollar of input.
