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Learning Goal: I’m working on a communications discussion question and need the explanation and answer to help me learn.

Review the Learning Resources for this week before responding to this Week 3 discussion prompt. Then, reply to this post with your response to the following questions.

Be sure to reference material from your textbook to validate your points as you answer the questions:

A) Is there any value left in the big-screen movie experience?

B) Will online streaming video overtake the other media formats? Why or why not?

C) How can broadcast television change to remain competitive and can you cite any examples of programming changes that they have made to do so already? How does “free content” in television play into this?

D) After reading 21st Century Communication: A Reference Handbook, : “Radio and Television Programming,” explain how cable TV was instrumental in leading to greater demassification (look it up if you don’t know what it means) of media content.

Please also comment on at least two (2) of your classmates’ posts with thoughtful, respectful, and thorough commentaries about their ideas, your experiences, and any questions you may have.