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 Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Discusses how the idea demonstrates corporate social responsibility (CSR) Shows progress toward proficiency, but with errors or omissions; areas for improvement may include discussions that don’t address CSR or are lacking in detail Does not attempt criterion 4 CSR Plan: Community Investment Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Identifies what the company has invested in as it relates to the communities they serve Shows progress toward proficiency, but with errors or omissions; areas for improvement may include explanations that are lacking in detail or don’t relate to the community being served Does not attempt criterion 4 CSR Plan: Increasing the Competitive Advantage of the Company Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Discusses how a good CSR plan helps the company gain competitive advantage Shows progress toward proficiency, but with errors or omissions; areas for improvement may include discussions that are lacking in detail or are not targeted toward helping to gain competitive advantage Does not attempt criterion 3 DEI Plan: The Culture Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Determines if the company has a corporate culture built on DEI Shows progress toward proficiency, but with errors or omissions;