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* Choose the two segments of the general environment that would rank highest in their influence on the corporation you chose.


* Assess how these segments affect the corporation you chose and the industry in which it operates.


* Considering the five forces of competition, choose the two that you estimate are the most significant for the corporation you chose.


* Evaluate how well the company has addressed these two forces in the recent past.


* With the same two forces in mind, predict what the company might do to improve its ability to address these forces in the near future.