Consulting Report and SWOT – Trader Joes
Paper details:
Review the Trader Joes Case Study (attached).
Your task is to create a consulting report based on your analysis of the Trader Joes case. In your report, address the following items:

Part 1: Key Performance Indicators (KPI)

Describe the relationship between strategic thinking and operational thinking.
Distinguish between strategic thinking and operational thinking.
Identify the aspects of the Trader Joes case that relate to strategic thinking.
Identify the aspects of the Trader Joes case that relate to operational thinking.
Identify one key performance indicator each for strategic thinking and operational thinking.
Which KPIs would be appropriate to measure success in marketing for Trader Joe’s? Which KPI would be most important to consider? Provide a rationale for your answer.

Part 2: SWOT Analysis

How should an organization interpret the results from a SWOT analysis?
Identify the strengths, weaknesses, opportunities, and threats (SWOT) from the Trader Joes case. To answer this question, use the SWOT analysis template provided below. One example for each quadrant has been added to help you get started.
Which information from Trader Joes SWOT analysis is internal? Which information from Trader Joes SWOT analysis is external?