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​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​continue to use Apple for the company To establish a successful and sustainable business model, companies must know their customers.

 Describe the critical elements of consumer behavior that drive th​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​e marketing efforts of a consumer-oriented firm.

 Pick a publicly traded company or your own company and illustrate how the elements are used

. Define and support your statements with academic research​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​.