Personas are fun to create but behind the fun needs to be real data! In order to create a persona, you need to interview at least 5 potential customers for your venture idea that you believe are somewhat similar. Each interview can be as short as 10 minutes, but you need to find out the following:

  • Whats a typical day like for them?
  • What do they do for work (or school)?
  • Age, gender, and other relevant demographics
  • How do they shop?
  • What are their goals and challenges?
  • How do they stay connected?
  • What is their social life like?
  • How do they spend their free time?

*The questions can change based on the nature of your idea. From your 5 interviews, create a persona (see lecture page for examples) with a picture and name. 

Rubic:

Story

A robust story of a day in the life of the customer. Answering the questions listed in the form of a story. Does the story help us picture what their life is like, does it give us context to how they face the problem and why your solution will help them?