******* Coombs, W.T. (2019). Ongoing crisis communication: Planning, managing and responding (5th edition). Thousand Oaks, CA: Sage Publishing. *******

Within the paper, you must include the background of the crisis, the organization’s response to the crisis, and an analysis of the crisis communications response. When you analyze the response, make sure to apply concepts you have learned about throughout the course. For example, you could analyze the response according to the Situational Crisis Communication Theory and/or you could look at the risk management or issues management activities the organization completed. I need to see a clear connection to concepts you have learned about throughout the course so far.

******Please focus on what the NBA did in response to COVID. You can mention some of the NBA teams though since would follow the NBA’s lead. Focus on how Covid affected the NBA and focus on the organization’s response.******

 The paper must be 1500 to 2000 words, double-spaced, and use a 12-point font. You must include a minimum of 5 legitimate references.  Acceptable sources are your textbook, books, academic journal articles, recognized media outlets like USA Today or CNN, trade publications, organizations’ websites or materials, and industry organizations like PRSA.  Do not cite Wikipedia or any source whose credibility may be in doubt. Any idea that is not your own must be cited. You must follow APA style (Links to an external site.) when citing your sources and listing your references.