1. Critically evaluate the major theories and current issues in marketing communications;
2. Interpret and apply theories into integrated marketing communications practice and decision making;
5. Distinguish and evaluate marketing communications frameworks in a range of circumstances influencing a
proposed marketing communications solution;
6. Work and learn autonomously and to critically reflect on achieved results
This Report will involve researching high-quality commercial sources as well as conducting a critical literature review. You should refer to relevant learning resources listed in Section 6 of this handbook. A minimum of 20 scholarly peer-reviewed references must be used.
Assessment Criteria
The Assessment grade will be informed by the following criteria:
Depth of research, analysis, interpretation, argument and discussion
Appropriate use of theory as well as theoretical frameworks and concepts
Presentation of the assessment (e.g. spelling, grammatical errors punctuation, syntax and structure)