Define the target audience of your internal communication. Include key factors and any cultural factors that you considered about this audience.  


 Craft the message that you will communicate internally and explain what change management principles you considered when developing this message.  


 Explain how you considered the personal needs and development of employees when creating messaging.  


 Explain what considerations are being made in order to offer continuous support to employees through the change process?  


  Identify potential sources of conflict that may arise as a result of your internal communication. Consider the message you are communicating, as well as the medium(s) used.