Describe the relationship between strategic thinking and operational thinking.
Distinguish between strategic thinking and operational thinking.
Identify the aspects of the Trader Joes case that relate to strategic thinking.
Identify the aspects of the Trader Joes case that relate to operational thinking.
Identify one key performance indicator each for strategic thinking and operational thinking.
Which KPIs would be appropriate to measure success in marketing for Trader Joe’s? Which KPI would be most important to consider? Provide a rationale for your answer.