Topic 1: Review at least 2 of the Big 4 accounting firm’s use of data analytics and other new technologies. Discuss how you think this new technology is currently and will impact the accounting profession. Do you see any ethical concerns with the new technology and/or growth of big data as it specifically relates to professional ethics? Be sure to provide specific examples to back up your discussion.

Topic 2: Review the video Using Big Data to Help Retailers Improve Their Business and using peer reviewed articles found in the library to back up your position, discuss why you think big data analysis is useful in the retail environment. As part of your discussion, discuss how the core goals of big data mentioned in the lecture would relate to retail operations. Be sure to provide specific examples to support your position.