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Choose an appropriate forecasting technique to forecast demand for the next 4 weeks. Comment on the forecast quality and explain how it can be improved. Comment on the forecasting techniques you have chosen. (10 marks)

 The product manager’s monthly sales plan is shown below. How does this differ from your forecast and what might be the causes?

Discuss the differences between plans and forecasts and how the S&OP process might help to reconcile the differences that you see. (10 marks)