In another study, Hirt et al. (1992) found that highly identified fans were more optimistic about their chances of
dating an attractive stranger after their team’s victory than they were after their team’s defeat. As for what factors
appear to influence identification with a sports team, Wann et al. (1996) found that the success of the team, proximity of the team, the players, and affiliation factors were most important.
Discuss the possible reasons for having total allegiance to a sports team and what impact such allegiance can have
. This strong sense of belonging could explain hooliganism (often soccer), and why some fans remain faithful to perennial losing teams (like the Chicago Cubs).