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 Explain how the competitive advantage allows for growth. 

Distinguish as a new product or innovation: Distinguish the new product/service as an innovation or improvement on an existing product/service. 

Determine if the product or service fits within the capabilities of the company. Note: a company’s SWOT analysis or 10-K is an indicator of whether the new product or service could be feasible.

 Explain how the new product or service adds to the portfolio of the company. Target segment: Describe the targeted segment. Identify the target customer.