College of Administrative and Financial Sciences

ECOM101 E-commerce

E-commerce Project (Part B)

Second Semester 2021-2022

Submission: Thursday Nov. 10th = 15 Marks


This is a continuous activity for part A, keep working on the same website you have chosen in

part A. In this part you are required to evaluate one of the websites below based on what you

learn from this course and your perspective. The evaluation will cover the different aspects of

ECommerce such as business idea, website design, marketing, security etc.

You will need to analyze the business and provide suggestions to improve the current business


The following questions require critical thinking to be answered successfully. The answers to

these questions will drive the ways of improvement of the current e-commerce business.

1. Site Design 3 marks

Evaluate the website design focusing on the eight most important factors in successful

ecommerce site design (ease of use, ease of purchase, simple graphics etc.). You are

required to evaluate each factor. (Refer to Chapter 3 Page 212 in the book and/or Slide


o Discuss possible suggestions to improve the site design.

2. Business software 2 marks

The development of an e-commerce website requires more interactive functionalities, such as the

ability to respond to user input (name and address forms), capturing customer orders for goods

and services, clearing credit card transactions on the fly, consolidating price and product

databases, and even adjusting advertising on the screen based on user characteristics.

Explain the different types of software used on the website to perform the current


What can be done to improve the software?
2. Payment and Security 3 marks

What are the methods of payment available in the online store?

(See the book: page 295-296)

o What other methods can be added? Explain why?

What are the technologies used on the website to secure the online transactions?

o What other technologies can be added? Explain why?

What is the current privacy policy of the online store? Outline how the information is

collected and used? o What can be added to the privacy policy? Explain why?

2. Categorize marketing and advertising strategy and method. 2 marks

Explain the current online, offline, and social media marketing strategies of the e-commerce

business? Provide photos or screenshots of your business marketing activities.

What can be done to improve the marketing aspects of the business?
2. Know your competitors. 3 marks

Choose a website of one competitor in the same industry (locally or globally) and compare it

with your chosen companys site. Indicate why the competitors website is better or worse

than the chosen companys website. Provide one competitor SWOT analysis with

screenshots of their website activities.

o What can be done by learning from your competitors experience?

2. Conclude your report. 2 marks

Summarize the above points and include your recommendation to improve the e-commerce


Guidelines for the assignment:

The answer sheet must include the following:

Cover page



Make sure to include the cover page with all information required.

TWO marks will be deducted if there is no cover page

This is a group project (4-5 students), which is part of your course score. It requires

effort, research, and critical thinking.

You are required to choose one current business from the list.

Each website can be chosen by one group only.

Use font Times New Roman, 12 font size

Use 1.5 line spacing with adjust to all paragraphs (alignment).

Use the footer function to insert page number.

Ensure that you follow the APA style in your project and references.

The minimum number of required references is 5 references using APA style.

Your whole project report length should be between 1250 to 1600 words.

You must check the spelling and grammar mistakes before submitting the assignment.

Up to 20% of the total grade will be deducted for providing a poor structure of

assignment. Structure includes these elements paper style, free of spelling and grammar

mistakes, referencing and word count.

Your file should be saved as Word Doc. Follow this pattern to name the file: