T​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​his is a two-part assignment. PART I – Description of Your Business Idea/Opportunity You are to write a description of your business idea or a business opportunity that you want to explore.

Explain your business opportunity on a single letter-sized page. When writing about your business idea/opportunity, please make sure you address the following in your description: Identify and explain a problem or need that your business idea would solve. Explain how your new business idea fills the need or satisfies the want that currently exists. 

Describe the ideal customer, or target market company. Ideally, you want to invent or dream up an image of a specific person, (with age, gender, economic stratum, job, preferences) or a company (with industry type, size, location) who would buy your product or service. Please include the name of your venture in your description. PART 2 – Customer Segment When discussing your customer segment, it is important to be detailed and specific when creating a description of the target customer for your product or service. Your description must define the characteristics of the people you want to sell to and should indicate whether your customers are cost or quality conscious, under what circumstances they buy, and what types of concerns they have when making a purchase. For this assignment, you will be writing about your target customer. When writing about your target customer, make sure you address the following questions: Who is most likely to want or need your products/services? Give a detailed description of your typical customer(s).