Industry Analysis:
You shall cover the following issues for the industry analysis:
Market structure and Competition
Profitability and Performance Analysis
Historical trend analysis
The role of government
National and international market comparison
Company Analysis:
You shall cover the followings for the company analysis:
Brief company profile
History
Market share, profitability, and performance analysis
Corporate governance, principle-agent problem, and incentive structure, and productivity
Comparative analysis: Strengths and weaknesses compared to its competitors
Product Analysis:
You shall cover the followings for the company analysis:
Explain past, present, and future price of the product through the use of demand and supply analysis
o Pricing policy and profit margin
o Factors affecting its pricing and profitability
o Demand analysis (use actual data along demand curves)
o Supply analysis (use actual along supply curves)
o Calculate Elasticity (calculate price elasticity of demand, cross price elasticity, and income elasticity) and link to the pricing policy
Consumer theory and preferences for the product using indifference curve and income
Cost analysis (ATC, AVC, AFC, MC, sunk cost and optimum uses of capital and labor)
Revenue analysis (AR, P, MR, TR)
Profit/loss analysis in the short-run and long-run
Economic vs accounting cost/profit
Efficiency analysis (for consumers, producers, and society)
