1. Establish your research territory (by situating your research in a broader context) (in this case, the airline industry). One of the first things the introduction should do is to provide general statements that outline the importance of the topic and provide enough background information so that the reader can understand the context in which your research sits (although being careful not to enter into an in-depth review of the literature. More on this below). In doing so, you will need to reference existing studies. 2. Establish and justify your niche (by describing why your research is needed). The introduction should also discuss the gap that your research will fill. Then, you outline your research questions and the problems the study addresses. 3. Explain the significance of your research (by describing how you conducted the research) The introduction needs to also discuss the value that this study brings to the broader field or discipline (i.e. your contribution).