The purpose of this assignment is to demonstrate an understanding of stereotypes in advertising . You should be able to describe why certain ads are harmful/helpful to certain members of society and how you feel about advertisers having a moral obligation to society. On your own, find two ads–visual or video. One that displays insensitivity toward a minority or marginalized group and one that embraces cultural diversity and/or promotes positive role portrayal. (Suggestion for search terms: stereotype advertising / inclusive advertising/diversity advertising / offensive advertising) Insert the images and/or links for your ads. Be sure to label each one. 1. Give a brief description of each ad and identify the stereotype(s) in question. 2. Explain why each ad perpetuates/disrupts the particular stereotype(s). 3. To what extent should advertisers be held accountable for offensive or insensitive ads? Do they have an obligation to serve society? Or should it be up to customers to “vote” against bad taste with their wallets? (Or both?) Give your opinion and explain your reasoning.
