Financial brand valuation and consumer based brand equity are separate concepts and should be treated as such. Discuss. 2022 latest answers  

 Financial brand valuation and consumer based brand equity are separate concepts and should be treated as such. Discuss. 2022 latest answers   

Introduction: Define key terms. What is financial brand valuation, What is brand equity. 

Where do they fit into overall brand management (why are they important!) 

What does ‘separate concepts’ mean??

 Explain both concepts. How are brands valued. How do we measure CBBE.

 What are the links. What are the differences. Are they related to each other?