scenario The funding pitch went extremely well, and you just received word that your idea for the new product/service has been approved. In fact, senior management sent a memo, company-wide, announcing the project. One line in the memo really caught your attention: “We are eager to see the project to completion and the many other product offerings to come from this initiative.” You reach out to the project manager (PM) and are told that, typically, senior management expects to see product/service extensions or some type of next steps stemming from an original product. This could include different versions of the product/service, such as cheaper or premium versions, new targeted customers, and more. The PM also adds that senior management will look for contingency planning to protect the funding for the project. Prompt For your business continuity plan, consider your next steps, including project improvements and how to mitigate risk to the project to protect the product investment. To accomplish this, you must leverage employee and customer feedback on the new product/service. Additionally, research the market and use a PESTLE analysis to examine if any external factor could affect your new product offering. Specifically, your plan must address the following criteria: Business continuity plan: Outline a basic business continuity plan for your business that identifies key business areas and critical functions as well as identifies at least one measure for recovering or maintaining critical business operations in case of an emergency. Include how you will ensure that this plan is followed. Post-launch stage: Propose new ideas for the post-launch stage, including one idea for a product/service improvement you plan to implement after the initial launch, and one idea for increasing your customer base or engagement after the initial launch. Feedback loops: Explain how you will implement feedback loops for your product or service. PESTLE analysis: Use PESTLE analysis to identify at least one external risk factor that may affect the project. Then provide a solution or contingency plan for mitigating that risk. Guidelines for Submission Submission must be a 1- to 2-page Word document. Any sources cited should use APA formatting. Module Eight Assignment Rubric Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Business Continuity Plan Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Outlines a basic business continuity plan for the business that includes key business areas and critical functions, identifies one measure for recovery or maintenance, and details how the plan will be followed Shows progress toward proficiency, but with errors or omissions; areas for improvement may include an outline that is missing key points or an outline that is not complete Does not attempt criterion 20 Post-launch Stage Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Proposes new ideas for the post-launch stage including one idea for a product/service improvement and one idea for increasing customer base or engagement post launch Shows progress toward proficiency, but with errors or omissions; areas for improvement may include descriptions that lack detail or are missing key elements Does not attempt criterion 20 Feedback Loops Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Explains how implementation of feedback loops for the product or service will happen Shows progress toward proficiency, but with errors or omissions; areas for improvement may include explanation that is lacking in depth and detail or missing critical elements in the explanation Does not attempt criterion 20 PESTLE Analysis Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Uses PESTLE analysis to identify at least one external risk factor that may affect the project as well as a solution or contingency plan Shows progress toward proficiency, but with errors or omissions; areas for improvement may include external factors based on PESTLE analysis or contingency plan not included Does not attempt criterion 20 Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 10 Citations and Attributions Uses citations for ideas requiring attribution, with few or no minor errors Uses citations for ideas requiring attribution, with consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 10 Total: 100% I am requesting Writer 562594 to complete this paper.
