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Growth opportunities: Describe the areas of potential growth for the company. Identify the growth opportunities within the company. Explain how the competitive advantage allows for growth. Distinguish as a new product or innovation: Distinguish the new product/service as an innovation or improvement on an existing product/service. Determine if the product or service fits within the capabilities of the company. Note: a company’s SWOT analysis or 10-K is an indicator of whether the new product or service could be feasible. Explain how the new product or service adds to the portfolio of the company. Target segment: Describe the targeted segment. Identify the target customer. Explain your blue ocean strategy.