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• Healthscope: Why is the Healthscope (the service areas, waiting rooms, and architecture of a healthcare organization) considered marketing for the Mayo Clinic?


• Alignment: How does this Healthscope align to the Mayo Clinic’s mission and goals?


• Customers: Who are the customers that are served by the hospital atrium and the events that occur around the piano?


• Value: How does the atrium and these events offer value to Mayo Clinic’s customers?