• Healthscope: Why is the Healthscope (the service areas, waiting rooms, and architecture of a healthcare organization) considered marketing for the Mayo Clinic?
• Alignment: How does this Healthscope align to the Mayo Clinic’s mission and goals?
• Customers: Who are the customers that are served by the hospital atrium and the events that occur around the piano?
• Value: How does the atrium and these events offer value to Mayo Clinic’s customers?
