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Research and develop your Positioning Strategy (1 page) to identify how you wish to be perceived by your target market.
How are you going to differentiate yourself from your competitors identified from your Competitive Analysis section?
How do you want employers to view you?
What type of distinctive competencies do you have? If you dont have a distinctive competency, what specific activities will you do to develop one? [Note: because you have time to make changes to your product, you can note things you plan to do between now and graduation or job hunt time to enhance your marketability.]
This section should also have a rationale that clearly describes the competitive advantage you can offer to a prospective employer. And how you would position yourself vis–vis competition. Logic should come from all of the four topics you covered in the first part of your self-marketing plan.
Summarize this with a clear positioning statement in the form:
Among all potential (job type) hires, (your name) is the most (list 1-3 unique qualities you bring to a company) because (proof that you actually have those qualities).