• How can artificial intelligence (Al) be used for better advertising (and customer) engagement?  2022 latest answers

• As media become increasingly fragmented, how should one maintain reach?  

How should firm’s tradeoff reach versus targeting in advertising and promotion?

• Is it possible to “mkro-optimize” spend to the exposure level? 

• How can you unify the data across different media venues and different sources? What are the harmonizing techniques?