How can the online BCs influence the customer’s purchase
journeys who act as “travel companions” in consumers’
paths to purchase?
How do online BCs engage with the brands concerning their
perceptions of brand globaloneys/ localness?
How can the online BCs influence the customer’s purchase
journeys who act as “travel companions” in consumers’
paths to purchase?
How do online BCs engage with the brands concerning their
perceptions of brand globaloneys/ localness?