1. How do skipping, zipping, zapping, and cord-cutting affect consumers’ exposure to marketing stimuli such as products and ads? 2. In what ways do prominence and habituation affect consumer attention? 3. Differentiate between the absolute threshold and the differential threshold, and explain how these concepts relate to Weber’s law 4. What are some ways that companies can use marketing-mix elements such as brand names and symbols to affect consumer inferences?
