Review the 2020 Annual Report for the Kellogg’s Company (click on this link). https://www.annualreports.com/HostedData/AnnualReports/PDF/NYSE_K_2020.PDF (Links to an external site.) Base on the information in the company’s most recent annual report, answer the following questions by number (i.e. 1. 2. 3. 4. etc) 10 point deduction for failing to answer the questions in numeric order. Please use correct grammar and full sentences. Anything copied must be properly cited (MLA or APA). Content not cited in your paper will result in an overall score of 0 points for this assignment
. When you upload your paper it will go through TurnitIn which will check to see if you have plagiarized your work. You will receive a Similarity Score that will match what you submitted with submissions from all over the internet and college databases. If your score exceeds 20 this means that your paper is similar to that of those found in TurnitIn’s database. This means you have copied work from elsewhere . If your paper has a Similarity score from Turnitin that is over 20, you will not receive any credit for your work. I encourage you to work on this assignment well before it is due so that you can submit it, check your score by clicking on the colored tab in your Gradebook. If your score is less than 20 you don’t need to do anything. If your score is over 20, click on your paper and using the tabs on the right look through your paper and see why TurnitIn flagged your work. Then correct your work and resubmit your assignment. You can do this as many times as you like to get your score below 20, up until the due date. 1000 words minimum for the entire assignment is expected. What types of items does the company produce and sell? The company is committed to sustainability. What, in your opinion is their most impressive platform and why do you think this platform is important? What are four trademarks they have that you didn’t realize they own? Do they incur any increases in demand due to seasonality? If so which season(s) and why? Who is their largest customer and what percent of their net sales do they comprise? Do they have competitors and what do they do to stay ahead of their competitors? What are their eight business employee resource groups? How diverse is their Executive Level Officers? Discuss this in detail your thoughts on this. Discuss how COVID-19 impacted the company. Discuss their trend in sales. Have sales gone up? Gone down? or stayed the same? Discuss their trend in net income? Are they profitable and how much has their net income changed between 2016 and 2020? Kellogg’s segments their sales by North America, Europe, Latin America, AMEA (Africa, Middle East and Asia).
What were their sales in each of these regions between 2018 and 2019? Several events impacted comparability. Discuss two of these events that you found surprising. What was their effective tax rate for 2019? What was their effective tax rate for 2020? Why do you think there was a difference in rates? How did Brexit impact the company? Is the company liquid? Why or why not? Talk about how they monetize their accounts payable and what this program offers to their customers. During 2020 how much did Kellogg’s contribute to global tax-qualified pension programs?
How much did they contribute to their retiree medical programs?
What is the future outlook for the company? Are there any areas that are concerning? What is the change in total assets between 2019 and 2020? What changed? What is the change in total liabilities between 2019 and 2020? What changed? What is the change in total equity between 2019 and 2020? What changed? Does the company offer stock for compensation? Why kind of stock based compensation programs do they offer? What was their Earnings Per Share (EPS) for 2018, 2019 and 2020?
