An integral part of design of goods and services is corporate responsibility. Managers must consider how products and services they make affect people and the environment in which they operate. Let’s examine if you, as consumers, pay attention to corporate responsibility. Are you more likely to purchase products from a company specifically because it has a great reputation for being socially responsible? Which product? At what point would that not make a difference? Here’s a simple example: how much more would you pay for a soda that comes from a socially responsible provider compared to one with a shady reputation? If you are not more likely to purchase products from a company that is socially responsible, would you consider it given what you have read in this chapter? Why or why not?
