Without Googling for ideas, think of an example of ICM you have seen and explain it to the group.

Respond to two peers :

1- one of the companies that come to mind when I think about integrated marketing communications is apple, they are all over tv ads for their the iphone release and are seen on billbords everywhere. they use print, radio and televison as part of the IMC.

2- Hey everyone,

After seeing it, old spice came to mind. How odd that a mens deodorant brand came to me- but I recall their Smell like a man slogan. It almost makes it shaming if you dont buy it. God forbid you wouldnt smell how they think men are meant to. Great way to communicate the sense of urgency and need to buy their product.