Each student is to identify an opinion of an influential leader whom they admire and to follow that person on social media over the term (Twitter, Facebook, blog, etc.). The student will write a minimum five page paper (not including the cover or reference page) evaluating the effectiveness of the leaders use of social media to promote his/her ideas. The paper should include what advice would the student give the leader on how to better motivate followers or use the capabilities of the medium (e.g. Twitter brevity, Facebook networking, visuals) to influence people toward a common goal? Students should apply whatever leadership approach best fits the situation to analyze the leaders use of social media. Papers will be submitted in the assignment tab of Blackboard. The paper should be formatted according to APA and include at least 3-5 scholarly references. A rubric for Follow the Leader is included on the Blackboard menu under Grading Rubrics.
