Our solution is to create a product that eliminates unwanted noise in your living/working environment. We have not created a product only offering a solution that our product will eliminate outside noise in selected areas.
Our segments of opportunity are anyone living in an area where noise/noise pollution is a problem. People that need quiet areas for children, study, or just peace.
Your assignment should include:
Rationalize your segment(s) of opportunity (via jobs-based segmentation).
Identify the next best solution that you’ll use to benchmark differential value for your proposed solution.
Rationalize the market entry strategy and trajectory of innovation for your proposed product/service.
Integrate diffusion of innovations and disruptive innovation into your explanation if these approaches are appropriate for your solution.