In which countries your company is operating? Are there culturally distant countries compared to the home country of the multinational? Use the Hofstede approach/2022
- In which countries your company is operating? Are there culturally distant countries compared to the home country of the multinational? Use the Hofstede approach
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- Consider the Diamond’s Porter National Competitive Advantage and determine whether the sectors in which the company is competing have a competitive advantage in the home country.
