Your assignment is to analyze a company’s approach (any company of your choice) to the integrated marketing communications concept by assessing their activities associated with earned, owned, and paid media by doing the following: Research and define the marketing terms: earned, owned, and paid media. Choose a brand or product sold by this company. Analyze the company’s approach to each of the three types of media used to promote this brand or product. https://articlewritingcafe.com/
Synthesize your findings and describe the company’s overall approach to this brand and describe the brand’s/product’s target audience, pricing strategy, and distribution strategy. Wrap up your paper with a strong, one-paragraph conclusion that summarizes your key findings vis-à-vis the three types of media and how they fit into the company’s overall brand/product strategy. Include at least four scholarly references, including one peer-reviewed article. https://articlewritingcafe.com/
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