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Reflect on leadership communication within BA from the perspective of employees. What
in general can you say about the approach to communication with staff?

Is the leadership style of Willie Walsh the right one for this company?

Would a more
transformational style be possible in this scenario?

What can Walsh do in terms of his
communication to try and sustain morale whilst cutting jobs?
Identify the change communication strategy that BA used to communicate the cost
reductions and job cuts. Was this the right strategy for the company or should another
strategy have been used?