Essay: Essay Objective: Apply your knowledge on Key Account Management (KAM) best practices. Introduction: Key Account Management (KAM) can help companies understand clients and build better relationships while considering how customers have a strategic role in the growth
of the company. Deliverable: The essay for this lesson is required to be a minimum of 750 words that clearly demonstrate your understanding of the activity. Essays should have a clear introduction, thesis statement and conclusion, written in APA format (Purdue OWL). A minimum of
three sources, at least two from the lesson, must be cited in-text and in the Reference list. Activity Details Perform the following steps: Step 1: Preliminary Readings Review the Lesson Readings about Key Account Management, best practices, and the value management team. Step 2: Address the following While reading keep in mind the following, which you will need to address in your essay: Briefly define and differentiate between Key Account Management and a Key Account Customer.
Give an overview of at minimum two best practices and two strategies a key account manager can apply with a key account customer. Explain why this works to create value for the customer while enhancing a companys profit margins. Explain how KAM relationships can impact
the future of a business if they reach a tipping point and the KAM becomes business critical. Step 3: Write your essay Write your essay to address all the prompts above. Use these writing guidelines: Include a cover page and references in addition to your required word count
. Use correct APA format (7th Edition). Double-space text. Use size 12 pt. Times New Roman type. Use section headings to organize. Indent paragraphs. Include in-text citations. Use correct spelling, grammar, sentence structure, and verb tense
