Learning Goal: I’m working on a business question and need the explanation and answer to help me learn.
In the first discussion thread you discussed how to conduct marketing research that help to decide whether to invest into the development of a new line of dog food in your hypothetical company. Lets assume that based on that research you conclude that you should introduce this new product line. In this thread describe how you plan to market this new product line. Include in your discussion the target markets you would like to serve, the marketing message that you would develop, and the media, including social media, TV, radio, print, or others you intend to use. Explain why you have selected your media and tie the selection of media to the behaviors of your target market.
