As business operations move across legal and economic boundaries, many issues can arise. Excluding the United States and Mexico (because we are most familiar with those markets), elect an American or Mexican product to analyze specific marketing-related issues encountered introducing it to a foreign market (e.g., select a foreign market to enter that is culturally different from the products originating country). Lastly, present a managerial remedy to issues encountered (2-3 sentences only). Select a nation that you have not previously analyzed.
Module topics: Local market characteristics that affect product advertising and promotion, impact of sales promotions and public relations, deciding between employing global marketing and modified advertising is necessary, communication and advertising failures, constraint of limited or excessive media and government regulations on advertising and promotion budgets, pricing components as a competitive tool, countertrading, price and payment mechanics, etc.
