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MARKETING MANAGEMENT

***MARKETING MANAGEMENT CLASS*** Define the facets of “socially responsible marketing.” What are the key behaviors an organization must consider for this type of marketing? Examine elements of socially responsible business models, cause-related marketing, cause-marketing benefits and costs, designing a cause program, and how these are integral to managing a holistic marketing program. TEXTBOOK: (H) Marketing Management Philip Kotler & Kevin Lane Keller, 2016 Pearson ISBN.13: 978-0-133-85646-0